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Filed under: Consultancy, News | Written by Sally | October 16, 2009

In a recent article in Marketing week (3 September 2009) Jo Roberts reported on the rise of more large companies doing away with marketing directors and using interim marketers who specialise in short-terms project management.

Basically the key benefits for employing an interim marketer is that they can make decisions quickly, can implement change and move on with little involvement in a business’s politics.   The interim marketer also helps a business by (more…)

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