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Filed under: Consultancy, News | Written by Sally | October 16, 2009

In a recent article in Marketing week (3 September 2009) Jo Roberts reported on the rise of more large companies doing away with marketing directors and using interim marketers who specialise in short-terms project management.

Basically the key benefits for employing an interim marketer is that they can make decisions quickly, can implement change and move on with little involvement in a business’s politics.   The interim marketer also helps a business by reducing its overall overheads and marketing headcount.

But what about small to medium sized businesses (SME’s) who make up 98% of UK businesses who need marketing to help grow their business?  With the average daily fee for an interim marketer at £600 a day and placements running anything from a month to over a year this would be an extremely costly process for the SME.

Isn’t is also possible that small to medium sized businesses could follow the interim marketer model by using small creative marketing agencies and consultants who can work on very short term projects at a much lower cost?

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