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Can the interim marketer model apply for all businesses?
Filed under: Consultancy, News | Written by Sally | October 16, 2009
In a recent article in Marketing week (3 September 2009) Jo Roberts reported on the rise of more large companies doing away with marketing directors and using interim marketers who specialise in short-terms project management.
Basically the key benefits for employing an interim marketer is that they can make decisions quickly, can implement change and move on with little involvement in a business’s politics. The interim marketer also helps a business by (more…)
Does your website need a healthcheck?
Filed under: Online | Written by Anita | September 15, 2009
How long is it since you reviewed your website to ensure it really works for your business?
A Website is usually one of the first marketing activities a company will invest in to promote their products and services, however how long is it since you took a long hard look at your site with a fresh pair of eyes viewing your products and services for the first time? (more…)
