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• Brands are not spending enough of their budget online due to lack of understanding.
  According to Sir Martin Sorrell, chief executive of WPP in New York claims that brands are not spending enough online because people who run their agencies are too old and resistant to change It’s true; there is a real lack of understanding of e-marketing and online marketing, so why would a company invest their media [...]
  
• Will further postal strikes influence a change in the way you reach your customers?
  October’s Royal Mail postal strike brought chaos to businesses and consumers in the UK and with more strikes planned it has forced many businesses to look at how they not only deliver their products to their customers but how they deliver their campaign messages. It’s no secret that the popularity of direct mail and printed promotional [...]
  
• Can the interim marketer model apply for all businesses?
  In a recent article in Marketing week (3 September 2009) Jo Roberts reported on the rise of more large companies doing away with marketing directors and using interim marketers who specialise in short-terms project management. Basically the key benefits for employing an interim marketer is that they can make decisions quickly, can implement change and move [...]
  

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